What is UPF?
UPF stands for ultra-processed food, industrially manufactured products made with ingredients you wouldn’t normally use at home. These include artificial flavours, preservatives, emulsifiers and refined oils. They’re designed to be easy to eat and really tasty (hyper-palatable). They have a long shelf life and are cheap.

Why reducing UPFs matters
A diet high in ultra-processed foods has been linked to obesity, heart disease, type 2 diabetes, digestive issues and even anxiety and depression. Ultra-processed foods often lack essential nutrients and are packed with additives, preservatives and artificial ingredients that can disrupt your gut health, hormone balance, mood and overall well-being.
​
Ultra-processed foods are made to be quick, easy and tempting, but over time they can leave you low on nutrients and feeling run down. They fill you up and stop you eating the food that your body needs, foods that have just the right mix of nutrients to help your body work the way that it should.
Reducing UPFs and eating more real, whole foods can help you feel better, naturally.
